Safeguarding food chain authenticity: the consumer co-operative twist – Presented by Silvia Schmidt, Euro Coop at the Healthy Nutrition Conference which takes place on June 29, 2017, at Villa Flora, Venlo, The Netherlands.
Consumer co-operatives are retailers owned by consumers. Therefore, coops’ mission is to answer to consumers’ needs and expectations, and coop consumers expect food to be safe, authentic, and locally produced. Therefore, coops are committed to ensuring integrity of the food chain and to prevent fraudulent practices. During this speech we will see how different coops are addressing food chain authenticity and integrity, as well as food fraud. Also, we will delve into the role that innovation can play in demonstrating the authenticity of a food product. Continue reading “Safeguarding food chain authenticity: the consumer co-operative twist – Presented by Silvia Schmidt, Euro Coop”