Healthy eating and design – from behaviour change to system change – Presented by Geke Ludden, University of Twente

Geke Ludden

Geke Ludden, University of Twente, will speak at Healthy Nutrition Conference, on June 26, during AgriFood Innovation Event in Venlo, The Netherlands.

Design (for example, design of packaging, retail environments, food products) has been used for decades to influence the choices we make about the food that we eat. In recent years, it has also been used to raise people’s awareness of the importance of living a healthier life and to support healthier food intake.

We have seen this in the design of information campaigns, the design of monitoring and coaching systems, changes to the public environment and the design of dedicated products that can support healthy eating. We can expect good designs that influence eating behaviour to be effective, but we cannot expect miracles. This is mainly because our designed interventions have to compete with a myriad of other impulses.

A broader perspective on healthy eating and design, that moves away from a focus on individual responsibility and focuses on system change might be able to bring the change our society needs.

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